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Applied Magic, LLC is a
San Diego-based company specializing in the development, licensing
and marketing of powerful and intuitive solutions for professional
video editors, event videographers and multimedia producers. The
company manufactures and markets the proprietary, standalone, non-linear
video editing system, ScreenPlay, and related software and hardware
accessory products. ScreenPlay is a
PC-independent digital appliance that enables users to digitize,
edit, add effects and titles to camcorder videos and still photographs
using either a computer monitor or television set as the display.
The device accepts either analog or digital inputs and produces
professional-quality VHS, S-VHS, DV tapes and DVDs.. Applied
Magic delivers innovative digital video editing products designed
specifically to meet the needs of the event videography, education,
corporate, industrial, government,
law enforcement, scientific and consumer markets. Applied Magic's
flagship product is ScreenPlay, a video editing digital appliance
that offers real-time effects, broadcast quality image, an affordable
price point, and none of the compatibility and technical
issues inherent in PC-based solutions.
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